FAST celebrates Forest birthday Forest, Fast best-selling product for which the company is renowned on the international design scene, celebrates its 10th birthday.
Pedrali at Salone del Mobile with Solid Geometry
Pedrali is an Italian company producing contemporary furniture for public spaces, offices and homes.
The collection is the result of a careful and accurate research aimed to create industrial design products with original shapes and are made of plastic materials, metal, wood as well as upholstered. These chairs, tables, complements and lighting are exclusively manufactured in Italy at the company production sites through a design process which combines tradition and innovation, engineering excellence and creative brilliance.
The Solid Geometry set up has been designed by the Milan-based studio CalviBrambilla. It is a tribute to the soundness of this Italian company through the metaphor of the geometry of solids. The company celebrates its 29th year of participation at Salone, displaying seven brand new product collections and four new models, that enlarge on existing collections. These are versatile and functional products made of plastics, metal and wood enhanced with fine upholstery. All this demonstrates the wide production capacity of the company realised in its two Italian production sites.
Within the Solid Geometry set up (#PedraliSolidGeometry), covering 800 square metres, visitors admired the collections wrapped in niches with geometrical shapes, placed along an exhibit itinerary opened by a petroleum blue grid that recalls the virtual space of histograms used in architecture. The settings, which can become part of a collective imaginary for their oneness, are depicted by primary volumes that become spontaneous stages and essential scenographies with contrasting colours and lights.
For Nym, the first solid ash wood collection designed by Cazzaniga Mandelli Pagliarulo, a “British” setting has been chosen that emphasizes the connection of the design with the Windsor tradition, a reflection of the arch windows of Windsor castle. The niche with the Reva collection, designed by Patrick Jouin, recalls the summer atmosphere of the ’60s in California, depicted in the painting “A Bigger Splash” by British artist David Hockney, where a pool edge with stylised palm trees highlights the outdoor application of this family. Cactus and the warm sun of Mexico set the scene for the Sunset collection by Alessandro Busana, ideal to taste a sunny atmosphere.
The exhibit itinerary continues with volumes dedicated to other collections. The wireless outdoor lighting Giravolta designed by Basaglia Rota Nodari, is displayed this year in conjunction with Euroluce. Fox, an armchairs collection, features an harmonic mix of materials, the result of a second collaboration with Patrick Norguet. Buddy is a family of friendly and versatile poufs and tables designed by Busetti Garuti Redaelli. Babila Comfort, a lounge armchair, expands the existing collection designed by Odo Fioravanti, who this year celebrates his 10th year of collaboration with Pedrali. The sound absorbing panel Snooze is the first project developed with Marcello Ziliani and is displayed in the year of Workplace 3.0.
For SaloneSatellite 20 Years collection, which celebrates the anniversary of enhancement of youthful creativity of the designers who have begun their careers at the SaloneSatellite, the outdoor sofa Reva, designed by Patrick Jouin, will be previewed. The French designer took part in1998 and 1999 at the Kermesse, which represented a fundamental step for his career.
The new collections willl be displayed also in Pedrali New Ideas 2017 magazine, available both in print and digital version www.magazine.pedrali.it
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