Glass1989 recently inaugurated a new state-of-the-art production line, strengthening its leadership position in the shower enclosure segment.
Aquaelite fulfils desires” at Cersaie 2017
Ninfea, Club and Colonna 316: the new 100% Italian-made products AQUAelite®
Built-in, wall-mounted, column shower heads, slide rails and shower sets characterized by a modern and elegant design, a variety of forms resulting from a meticulous aesthetic reflection, and the perfect synthesis of continuous research work, quality materials, use of avant-garde technologies, and an artisan tradition that has been passed down from father to son for forty years. These are the peculiarities of AQUAelite® production, which characterize the three new products shown at the recent Cersaie 2017 trade fair: Ninfea, Club, and Colonna 316 and the click shower shower head, featuring a 140 mm diameter and 3 different jets – rain, energy and mist spray - to choose with a simple click on a button.
Forty years from its birth, AQUAelite®, a brand whose history is bound to that of AD Paolo Civelli, which forged it from the family business, steel product manufacturer and contractor for important Italian “designer” tap brands, has participated in its first Cersaie with its own booth expressing a new way of thinking about the shower space, developed through an environment studied in the smallest detail that references the new company showroom.
The product news showcased at the trade fair tell stories about avant-garde equipment, customization and tailor-made projects, special finishes, efficient manufacturing processes aimed at reducing the waste of a 100% Italian-made product in terms of design, development, production, assembly, and testing, and they are, above all, about noble and recyclable materials. Stainless steel and quality polymers are undoubtedly the fundamental elements of the production — the outcome of a meticulous selection of raw materials in compliance with the strictest international certifications.
“To us, stainless steel is a material with no secrets, which receives the right significant acknowledgement from an attentive market”, says Paolo Civelli, adding that, “for the new products, we have switched to steel type 316, which is the best and is compatible with all the environmental regulations. For the plastic parts, we turn to safe select polymers, also used in the food and pharmaceutical industries”.
AQUAelite® has also begun to collaborate with external designers for the first time. The leading product of this Cersaie fair, Ninfea, was created from a project by Alessandro Canepa, a budding designer with remarkable creative flair. A new concept and a new way of experiencing the shower. The various functions of the traditional shower head are broken up and then put back together at will, like the leaves of a water lily. Nature, with its beauty and purity, becomes an inspiring motif while form and function blend together, bringing to life a veritable path of wellbeing made of water, light and sounds.
The other two projects that have been presented, Club and Colonna 316, are instead the result of the artistic expression of AQUAelite LAB, the internal technical department that has long dealt with conceiving, designing, and creating collections of high functional and aesthetic value. Distinguishing signs of the new AQUAelite® design are the slender lines and combination of various materials, including mostly steel, plastic, technopolymers and thermoplastic rubber.
The continuous search for efficiency and water-saving solutions makes AQUAelite® a very “green” brand, which is environmentally friendly and attentive to manufacturing efficiency. AQUAring, for example, is a water diffusion system which, combined with the particular design of the cartridges inside showerheads and showers and the use of flow control valves, enables products that dispense just 9L/min, ensuring high performance with reduced water use, while maintaining optimum comfort for the user.
In this context, the use of LED RGB lighting effects, combined with different water jets, helps to create an enhanced sense of wellbeing. Aqua Blue Sound then adds that touch of extreme grace, bringing music into the shower and adding a further level of sensory experience. An integral part of this global wellness system is the big sound, a false ceiling recessed shower head offering three different jets - rainfall, double waterfall and mist – together with 6 different RGB LEDs - adjustable by the built-in control panel - and 2 loudspeakers with bluetooth connection to listen to music from any device. An aroma kit can complete the shower head. It diffuses aromatic sents in a mist to be regulated via an additional stainless steel control panel with backlit button.
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