HOMI: TRENDS TO EXPLORE, STYLES TO EXPERIENCE

The Lifestyle Trade Fair at Fiera Milano is increasingly becoming an observatory on new trends it confirms its role as a research and testing laboratory.

Homes to wear, accessories to live in. HOMI, The Lifestyle Trade Fair at Fiera Milano, returns from 26 to 29 January 2018 with a host of interesting entries that anticipate and illustrate the current styles and trends in the home and fashion jewellery-accessory sectors.

This edition will be packed with novelties thanks to the creations and products presented by exhibiting companies. Many are international firms but others, much more frequently, are small entities with great creative potential and an ability to create unique and exclusive items.

Whether from Italy or abroad, these fascinating exhibitors see the Lifestyle Trade Fair as the key opportunity to present their products thanks to show's many themed areas -  conceived to enhance the many productive specialisations of Italian and international design.

The exhibition layout again includes a large number of special areas and events to present high-quality craftsmanship and the creations of emerging designers, the evolution of objects, refined decorations and much more besides.

In January the show will particularly highlight the areas dedicated to the world of dining and cuisine, revealing the most interesting novelties  for the coming season, while in the fashion & jewels satellite area numerous training events will take centre stage alongside the sector's most fascinating products and creations.

But in the knowledge that consumption habits are increasingly changeable, varied and multifaceted,  whether in the context of household objects or personal accessories, HOMI is committed to giving space to all of these developments.

So, to photograph new trends and anticipate the evolution of fashions and individual tastes, the show is continuing to hold workshops and talks, confirming its status as a laboratory that is open to the new catalysts that drive changing fashions and cultures.

Also in January, thanks to a new major partnership with DOXA, the prestigious Italian market research and statistical survey agency, another addition to the schedule of training events will be the presentation of a survey on approaches to home living and consumption habits, which will become an important tool available for all professionals in the sector. A study that will certainly be rich in ideas and suggestions for understanding not only the market but above all the culture of living.

This exploration of trends will continue with the contribution of WGSN - an international leader in market analyses and research on trends in the design and fashion sectors. As in previous editions the conceptual categories emerging from the research will be given an exhibition space, selecting a number of objects exhibited in the fair that are seen as embodying the various style paradigms identified by the study.

Rich in know-how and paying close attention to new trends, HOMI nonetheless remains primarily a solid platform for fostering company business.

The Lifestyle Trade Fair is ready to welcome an increasingly international audience of industry professionals: joining the visitors attending the event will be a number of high-profile professionals identified through the collaboration of ITA-ICE, the Italian Trade Agency. These are selected buyers representing, among others, the more “well-established” participant countries at HOMI such as China, Greece, Belgium, France, Iran, North Africa, Russia, Spain, Singapore, as well as newer emerging nations such as Argentina, Japan , Canada, Colombia, Vietnam ..).

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