HOMI: Trends to explore - styles to experience

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The Lifestyle Trade Fair at Fiera Milano is increasingly becoming an observatory on new trends it confirms its role as a research and testing laboratory

Homes to wear, accessories to live in. HOMI, The Lifestyle Trade Fair at Fiera Milano, returns from 26 to 29 January 2018 with a host of interesting entries that anticipate and illustrate the current styles and trends in the home and fashion jewellery-accessory sectors.

This edition will be packed with novelties thanks to the creations and products presented by exhibiting companies. Many are international firms but others, much more frequently, are small entities with great creative potential and an ability to create unique and exclusive items.

Whether from Italy or abroad, these fascinating exhibitors see the Lifestyle Trade Fair as the key opportunity to present their products thanks to show's many themed areas -  conceived to enhance the many productive specialisations of Italian and international design.

The exhibition layout again includes a large number of special areas and events to present high-quality craftsmanship and the creations of emerging designers, the evolution of objects, refined decorations and much more besides.

In January the show will particularly highlight the areas dedicated to the world of dining and cuisine, revealing the most interesting novelties for the coming season, while in the fashion & jewels satellite area numerous training events will take centre stage alongside the sector's most fascinating products and creations.

But in the knowledge that consumption habits are increasingly changeable, varied and multifaceted,  whether in the context of household objects or personal accessories, HOMI is committed to giving space to all of these developments.

So, to photograph new trends and anticipate the evolution of fashions and individual tastes, the show is continuing to hold workshops and talks, confirming its status as a laboratory that is open to the new catalysts that drive changing fashions and cultures.

Also in January, thanks to a new major partnership with DOXA, the prestigious Italian market research and statistical survey agency, another addition to the schedule of training events will be the presentation of a survey on approaches to home living and consumption habits, which will become an important tool available for all professionals in the sector. A study that will certainly be rich in ideas and suggestions for understanding not only the market but above all the culture of living.

This exploration of trends will continue with the contribution of WGSN - an international leader in market analyses and research on trends in the design and fashion sectors. As in previous editions the conceptual categories emerging from the research will be given an exhibition space, selecting a number of objects exhibited in the fair that are seen as embodying the various style paradigms identified by the study.

Rich in know-how and paying close attention to new trends, HOMI nonetheless remains primarily a solid platform for fostering company business.

The Lifestyle Trade Fair is ready to welcome an increasingly international audience of industry professionals: joining the visitors attending the event will be a number of high-profile professionals identified through the collaboration of ITA-ICE, the Italian Trade Agency. These are selected buyers representing, among others, the more “well-established” participant countries at HOMI such as China, Greece, Belgium, France, Iran, North Africa, Russia, Spain, Singapore, as well as newer emerging nations such as Argentina, Japan , Canada, Colombia, Vietnam …

Professionals who are more interested in Festivity, , the pavilion dedicated by HOMI to decorations and festivities, will already be able to access the event from  23 January; in the light of this earlier opening date, for this sector only the event will conclude one day earlier, on 28 January.

And finally, this year will also see a repetition of the HOMI in Città format, with initiatives designed to present the stories and leading players at HOMI to the general public of the metropolis. On this occasion, the Lifestyle Trade Fair will present an  exhibition called “Conviviando, l’Arte della Tavola tra passato e futuro” (Conviviality, the Art of Dining between past and future) dedicated to the most captivating objects in the world of dining set against the backdrop of styles through history.

From 25 January to 15 February, 2018, at a prestigious location in Milan, “Conviviando” will present its own interpretation of mise en place and the Art of Hospitality through the centuries.

Since Milan is a place of fashion pilgrims from all over the world, Fieramilano welcomes the return of HOMI Fashion & Jewels, the HOMI sector dedicated to costume jewellery and personal accessories featuring the historic names of Made in Italy, young arrivals on the scene bursting with creativity, and also important international brands.

The exhibition will include a wide range of merchandise alongside the now well-established HOMI SPERIMENTA, the areas dedicated to research and experimentation and the promotion of craftsmanship, featuring a selection of designers with their own self-produced, original and never seen-before creations.

As one of the novelties of this edition, on the other hand, HOMI will be presenting NATURALIA, an exhibition curated by HOMI Fashion Lab focusing on fashion jewellery inspired by nature and its creatures. This features more than a hundred pieces of fashion jewellery by Italian costume jewellery makers, stylists and designers (including Versace, Cavalli and Dolce & Gabbana) who, since the 1950s, have drawn inspiration for their creations from nature.

Alongside the iconic products of Italian jewellery will appear experimental creations by talented young designers, using new materials and new technologies.

We are eagerly waiting for the forthcoming edition of the HOMI Fair, where every object of style becomes a precious story to be told.

Please visit www.homimilano.com

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