Established in 1883 by Madame Noël, the eponymous company first specialized in antique lace. It was not until 1910 that her son, Edouard-Louis Noël, made embroidery the company’s trademark. In collaboration with his wife, Jeanne Boulet, he developed what would become the “Noël style.”
In the 1920s, the company moved to rue La Boétie and became renowned for the quality of its products. Noël’s sophisticated tablecloths were used at chic and prestigious dinners held at venues such as the Elysée and Versailles and receptions organized by Helena Rubinstein and Mrs. Ford in New York. Noël forged a worldwide reputation for itself and embroidered the cradle linen for Prince Charles of England.
In 1992, Adeline Dieudonné acquired Noël and managed to breathe new life into the company while preserving the tradition of exclusivity and quality that made it such a cherished brand. Artists and designers are regularly asked to create new motifs that reflect the Noel style. Annabelle d’Huart and, more recently, Florine Asch and Alice Cozon, have all collaborated with the company.
NOËL: Unique expertise
Since 1883 Noël has offered home linen embellished with fine and elegant embroidery. For these unique products, Noël uses traditional embroidering techniques:
Hand-embroidered tablecloths are the iconic symbols of the Noël collections. They are decorated with Noël’s famous motifs and are a perfect illustration of the painstaking work involved in the art of embroidery.
This technique requires meticulous preparation. The original motifs, drawn on finely perforated tracing paper, are stenciled onto the linen, cotton or organdie, and then embroidered by experts. This is true Haute Couture work.
The embroidery loom:
This technique allows for a large number of identical motifs to be embroidered mechanically. The lengthy preparation is done by hand and requires great skill.
A combination of handwork and machine, “hand-guided” embroidery allows greater scope in the composition and greater sophistication in the execution of the design. The needle of the embroidery machine is guided by the expert hand of a seamstress.
Noël prides itself on satisfying its clientele, whose demands require the company’s expertise. Noël offers exclusive and personalized services to meet its customers’ expectations: customizing designs, creating exclusive motifs, completing or matching up an heirloom, making accessories and providing a linen care service.
Noël is the only company that offers embroidery lovers, whether beginners or masters, ready-to-embroider patterns called “pounced” designs.
An archive of 13,000 designs
In 1910, Madame Noël introduced embroidery to go along with lace for the ornamentation of table linen.
Today, the archives contain 13,000 designs and thousands of tracings carefully preserved since 1883, making an infinite number of compositions possible.
Fruits, flowers and leaves, wildlife scenes, the ocean life, geometric motifs inspired by art deco or more contemporary styles, etc. This fantastic range of offerings appeals to a loyal and demanding clientele.
This incredible heritage is preserved, restored and regularly updated. Noël is always creating new designs to decorate table linen, bed linen, towels, T-shirts and accessories.
Today, Adeline Dieudonné presents the “Monte Cristo” and “Pop Art” collections. These display graphic patterns in bright colors, enhanced by a contemporary touch.
A showcase in the heart of Paris’ 16th arrondissement
Located at Place d'Iena in Paris, the boutique, the one and only showcase of Noël’s embroidered home linen collections, is the ambassador for a name which, in the world of luxury, is synonymous with the finest embroidery and elegance for the home.