The importance of chairs is reflected in the fact that the variety of chairs is greater than for any other single household object.
Lagoon makes its international debut in Milan
Lagoon makes its international debut in Milan during the Salone del Mobile in April 2016.
At the Spazio Cernaia, the beautiful garden at the heart of Brera (Via Cernaia 1), the Taiwanese Lagoon company presents its new outdoor products, developed in cooperation with the Italian designers Baldessari e Baldessari and David Wang / Bod Design Taiwan.
A corporate strategy arising from Lagoon’s new design-oriented philosophy, focused on starting new business relationships in Europe. The company was fully aware of the importance of adopting international design concepts, and decided to cooperate with several designers for the first time in its history.
During the Design Week, Lagoon will recreate an “animated garden” at the Spazio Cernaia, which will house the new outdoor products; colourful backdrops will surround the external display promenade, continuing in the ground-level loft.
Light and transparent setups, such as the large display cases leaned on grass carpets, will surround the multi-coloured “accrochage” of chairs, displayed along a path that leads to the little theatre located at the back of the garden, where an installation comprising several thin stems, resembling flower stalks, will sustain an let the new Zigozago float in the air.
Sort of a flowered theatre, where the visitor can walk freely and touch the finishes and details of the new chair.
In the large basement, long, luminous and resounding walls/backcloths surround the new and existing Lagoon products and collections.
Zigozago design, Baldessari e Baldessari, 2016
Polypropylene injection-moulded one-piece outdoor chair, combining technology, innovation and sartorial manufacturing skills.
The seatback looks like it comprises two different sections, joined by a zigzag stitching; this detail holds an aesthetic and functional value and it becomes the fastening element for the seatback upper section cover; the cover can be easily removed and it’s available in different fabrics, to customize the chair.
Zigozago is offered in a colour combination inspired by the hues of lagoons all over the world, and the covers are matched tone-on-tone.
The shell, with its recognizable and captivating profile, is inspired by nature’s geometry - by leaves in particular - and it’s characterized by veining and ribbing which confer resistance to the material while lightening it.
The peculiar metal structure, painted in the same colours as the shell, is placed underneath the seat in the front and enclosed in the back, at the height of the sharp bend which marks the separation between the seat and the seatback.
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