HOMI, the lifestyle trade fair: the event is reconfirmed and full of new features


The only Italian event dedicated to home decor is back and offers firms a multi-channel visibility platform, strengthened by its #HOMIcommunity. Making a simultaneous return is Festivity, the sector dedicated to traditional festive items.

HOMI, the Lifestyle Trade Fair, returns from 29 January to 1 February 2021 at Fieramilano (Rho). HOMI confirms the centrality of its offer, wide and at the same time select, which ranges from table accessories and kitchenware to home textiles, room fragrances and gift ideas.

Emerging generations, research and innovation, technology and sustainability, the desire to transform and to share: these are the principles that guide the scouting of new formats, dedicated entirely to the world of living and home decoration.

Taking centre stage are trends that are currently on the rise in the domestic universe, namely multi-functionality, versatility, transformability, sustainability and digitalisation. There is further development of the new “extended home” concept, where the lines between indoor and outdoor are increasingly blurred, and where real and virtual are interchangeable and everything is within reach. And where home decor and furnishing accessories make the difference and are a big part of this change.

The new exhibition format, already successfully tested in January 2020, is further strengthened. No longer set out according to goods type alone, it also reflects new distribution practices, basing itself around business communities designed to meet the needs of trade visitors and deliver a diversified consumer experience. 

The layout responds to new distribution logic and the scope of professional operators at the exhibition - traditional retail, new concept stores, e-commerce, mass distribution -  who, following the COVID-19 emergency, are even more oriented towards new multi-channel distribution.

HOME Retail Inspiration is the pathway dedicated to the target of specialist stores, large-scale retails and on-line platforms that offers up a highly varied, versatile product offering, which in itself is split into the two areas of Fragrance Inspiration and Textile Inspiration, both of which feature a wealth of products to discover.

HOME Boutique&Design, meanwhile, gives a platform to quality manufacturing and is targeted at department stores and research concept stores, as well as interior designers, architects and industry operators looking for original, innovative products. Its Creazioni Italiane area will be entirely dedicated to Italian craftsmanship and design, while World Designers will bring together the best, most innovative and most unique work from international designers.

HOME International Delivery, is aimed at the multi-product distribution and international import and export markets. It will showcase a huge range of products at different price points to appeal to retail operators sensitive to competitiveness in terms of margins and product mix. It offers a range of innovative products and plenty of inspiration across all of its sub-sections, not least the accessory and stationery areas.  

A well-structured, comprehensive exhibition that responds to lifestyle needs in the age of digital nomadism, privacy and sustainability. A consolidated predictor of trends and careful observer of the market, HOMI, the Lifestyle Trade Fair, hosts historic and consolidated brands alongside new designers, thus offering numerous proposals ‐ from the artisan to the innovative, from the Made in Italy to the international ‐ which make the exhibition a privileged reference point in a constantly evolving world.

Last but not least, the January edition of HOMI will feature a Festivity area focused on the traditional festive periods and other special occasions, with Christmas decorations and nativity sets taking centre stage. The decision to set specific dates and create a special area for the Festivity section is designed to boost synergy within the sector and accommodate the needs of exhibitors and buyers alike.

New for 2021: the exhibition will present themed visitor pathways with proposals focused on craftsmanship, the Made in Italy, design, research and manufacturing excellence. These include: Promotional: a wide-ranging visitor path, thanks to the simultaneous running of PTE 2021, the only annual event in Italy dedicated to the world of promotional items, promotional apparel and customisation technologies. Small household appliances: from luxury items to custom designed products for promotional activities. Home Hospitality: the world of hospitality that feels like home, for Boutique Hotels, AirBnB and short-term rentals, and bistros. Interior Designers, Decorators: to meet with opinion makers and discuss all aspects of restructuring activity. Green Home sales outlets: green design, decorative indoor accessories, furnishings, gifts and Christmas, to propose new products and designer trends with which to celebrate the festive period.

The event will also include workshops, talks and meetings, offering trade visitors an overview of market trends, ideas and suggestions to help them grow their business.  

One key development that is gaining attention is the creation of new initiatives with which to increasingly support companies and professionals at such a difficult and significant time. These include the #HOMIcommunity project, which offers companies a platform for continuous visibility and is designed to relaunch images and stories of individual exhibitors, in order to create a complete digital hub that is always available to all players in the trade sector.

An exhibition that looks to the future, promoting cutting-edge design with a strong research content, and that also represents the long tradition of Italian craftsmanship. An exhibition that, at the same time, does not forget the past and transforms current society’s pressing needs into creative challenges that centre around lifestyle.

HOMI, the Lifestyle Trade Fair, and Festivity will take place from 29 January to 1 February 2021.

Related topics