Ahead of the most prestigious furniture fair, Salone del Mobile.Milano, we have talked with president and representative of this esteemed event...
Spaces to be lived, objects to be experienced
The home ever at the centre of our daily lives: relaxation and family, as well as study, work and creativity, all and everything happens in our homes, which are being increasingly 'experienced’ not only by people, but also by ideas, styles, tastes and lifestyles.
In all of this, HOMI, the Fiera Milano Lifestyle Trade Fair, set to take place from 25 to 28 January 2019, confirms its status as a unique occasion to discover the most interesting proposals from the lifestyle and personal accessory sectors. Not just products but ideas, projects, styles and different cultures in an ever-new and diverse coming together, intended to help operators identify the trends that will characterise the upcoming season.
In this way, objects become words in an ever-diverse story that meanders its way through rooms and usage contexts, amidst shapes and colours, since, as demonstrated by the CasaDoxa Observatory, the home represents the unrivalled protagonist of our consumer purchases. From the research conducted by the prestigious Italian institute, which explores the subject thoroughly by interviewing over 6,000 Italians each year, it has emerged that Italians are seeking an increasingly dynamic space to call home, a space that in addition to traditional functions, also enables new activities and generates new lifestyle practices. The layout of these domestic spaces must follow and adapt to this transformation, with different functions now being required of the same objects.
To explore all of this, HOMI will once again come alive with an extensive and all-encompassing product offering: accessories and decorative home furnishings, tableware, fabrics and textiles for the home, essences and fragrances for the ambient, as well as promotional items, gift ideas and decorative objects for the office and special events.
The offer that operators from all over the world will discover at HOMI will be represented by both renowned companies and numerous start-ups and young designers, the protagonists of spaces dedicated to research, such as Creazioni e Sperimenta, the area where innovative objects and interesting re-visitations will be displayed.
Tuttepazzeperibijoux, the space that offers selected and niche jewellery characterised by originality, will also be returning to the event in January. Conceived and created by Maria Elena Capelli, coolhunter and Tuttepazzeperibijoux jewellery blogger, this area, which has been running for several editions now, represents a point of reference for concept stores and jewellers, seeking unique, handmade and premium-quality jewellery.
Moreover, the HOMI trends observatory will come to life in January owing to the contribution of WGSN - the leading international company in market analyses, trend forecasts and the consumer - which will be presenting the latest trends in objects and accessories for upcoming seasons, in addition to the POLI.design projects that will be putting the theme of new materials firmly back on the agenda.
The scientific-cultural partnership between HOMI and POLI.design - part of Sistema Design at the Polytechnic University of Milan - has therefore also been re-confirmed, with the creation of HOMI Hybrid Lounge, the result of important research activities into innovative materials and new trends in the interior design industry.
HOMI Hybrid Lounge (curated by professor Francesco Scullica and architect Fabio Daglio, and designed in collaboration with Salamanca Design) is an informal space for discussion, imbued with the fluidity of contemporary living. Thanks to the presence of numerous different sector companies, POLI.design will propose settings, innovative samplings and talks. Here, academic knowledge, experiences, projects and passion will enable creatives to get up to speed with the prospects for today’s design industry, by experiencing the revolutionary materials and concepts first-hand.
The area will once again be organised as per the three most important futuristic lifestyle trends and will provide operators with a swift and timely opportunity to get up to speed with the shapes, materials, colours and consumer habits that are set to be consolidated in the seasons to come.
In January, these two organisations will be especially synergistic, thanks to a recurring theme common to both spaces, i.e. the study of materials intended as the origin of all creative choices, a concrete sign of the technological and constructive evolution and a challenge to the development of new techniques and new formal choices: an opportunity that will enable developers and designers to grow and keep up with companies and consumer trends.
HOMI therefore represents both an occasion to discover the latest trends and do business: the companies that will be taking part will be able to meet Italian operators, as well as an extensive selection of highly profiled international buyers, who are currently being identified by Fiera Milano, thanks, in part, to the collaboration with the ICE (Italian Trade Agency), within a vast geographical area that comprises all seven continents. In fact, the many nations involved include the following: France, Germany, Great Britain, the Netherlands, Scandinavia, Algeria, Morocco, Tunisia, Libya, the Arab Emirates, Israel, Russia, South Africa, China, Hong Kong, India and Vietnam.
As is now customary in January, HOMI will once again be hosting Festivity, the fair dedicated to items for the festive season and important occasions.
From Christmas, with nativity art and traditional decorations, to items for all kinds of celebrations, this sector will see HOMI awash with colour and creativity. In order to create more productive business opportunities and best facilitate the operators’ visit, Festivity will open on 23 January, two days before HOMI, and will close on 27 January, a day earlier than the other event sectors.
Last but not least, an interesting schedule of talks and workshops will enrich the exhibition event, by providing new opportunities as well as suggestions and ideas on the most important themes for sector players.
The event will take place from 25 to 28 January 2019 at fieramilano. Festivity will instead take place from 23 to 27 January 2019 at fieramilano.
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