January 2019 will see the new edition of HOMI, the Lifestyle Trade Fair, take the spotlight
The Pantheon Iconic Rome Hotel by Studio Marco Piva
Contemporary spaces, stylistic references from classic Rome, precious marbles and metals in the restructuring of the historical building in via Santa Chiara Bringing modernity to the five-star hotel culture: new architecture comes to life in Rome combining history and creativity with auteur design.
This was the goal of Studio Marco Piva when designing The Pantheon Iconic Rome Hotel, which has recently opened to the public following 11 months of works. The new hotel is part of Unica Collection, which chose to collaborate with the “The Autograph Collection” brand - the Marriott group’s exclusive portfolio of upscale hotels - to put this facility on international circuits, after bringing the building back to its original function. In fact, initially it was the hotel Bologna in via Santa Chiara, before becoming seat of the Senate of the Republic offices.
The careful historical survey, the restoration and renovation of the old building, together with the accurate design of its interior, are the strategic elements needed to develop successful restructuring projects nowadays. Especially in complex locations like Rome’s historical centre.
The result is a hotel with contemporary features, linked to some traditional standards but not stuck in a cliché. Some symbolic architectural elements characterising the surrounding monumental environment were reinterpreted. Shapes, surfaces and colours were chosen which, seen through that truly special Rome light, change during the day. From a functional point of view, the location creates discontinuity with the area’s tourist frenzy: a calm, relaxing place to be discovered gradually from the ground floor up to its spectacular sixth floor terrace, offering guests a breath-taking view of Rome and its monuments.
The new facility in the heart of Rome, belonging to Unica Collection and built in cooperation with the Marriott group’s brand “The Autograph Collection”, is owned by the Trophy Value Added real estate fund managed by DeA Capital Real Estate SGR S.p.A. The customer MDM srl, owner of Unica Collection and headed by Mr. Fabrizio Pacini, finalized the real estate transaction.
The Iconic Pantheon Hotel reflects the will to provide a more specific accommodating experience amongst Rome’s top range hotels, giving a historical palace with renewed value back to the city. Hence the idea, guaranteeing adequate market positioning, to offer Marriott the partnership and, in agreement with the hotel group, to assign Studio Marco Piva the architectural and interior design.
A shared project – It was not an easy job, especially because of the very tight deadlines for both the planning stage and the work’s creation itself. Unica Collection and its project management, Pacini Building Workshop, carried out the works in just 11 months: typically, finalising the concept project alone of a five-star hotel takes at least six months.
A true challenge for the design studio, the owners and the manager. With such a tight schedule, it was inevitable that both planning and works - which never suffered any interruptions - had to be closely linked and consequential, with decision-making times that could respect and support the work’s rapid progress.
The same operational process was applied in the relations with the companies involved: the work’s specific aspects required close collaboration between Studio Marco Piva and Pacini Building Workshop, extended to the choice of supplies and products too. A strategy that enabled them to work with both prestigious interior and product design firms and local craftsmen who keep the Roman and Made in Italy tradition alive. The restructuring – Studio Marco Piva designed the intervention with the purpose of creating a contemporary product albeit complying with some traditional standards.
Rome like London and Paris: the project team’s target was to create a product that could be aligned with the top range projects being developed in the most important European cities from the point of view of tourism, offering an alternative to the classical standards of the Roman architecture. Therefore, some strongly visual and emotional elements were chosen to reinterpret the historical building, which had deteriorated over time.
The research focused on the shapes, colours and surfaces of the surrounding monuments and on how they change during the day because of the special Roman light. The challenge was to uncover the original building, which had been reshaped over the years, clean it up and recover some original architectural elements, like the arches outlining the central corridor. Indeed, the arch became an important sign which Studio Marco Piva emphasized by creating it again in the main wall passages. Studio Marco Piva exalted, in all aspects, the quality of the renovated building and its interior in relation to the unique external setting it overlooks.
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