SELETTI – NEW PRODUCTS

Seletti, the most innovative and ironic Italian design brand, is back in Paris for Maison&Objet, September 4th to 8th 2015...

The most prestigious international exhibition of the Home Décor industry, will be the chance to present some new and interesting products: the important additions to the collection Cosmic Dinner made with Diesel Living, the unexpected additions to the outdoor with the Industry Garden Furniture by Studio Job and the new products of the Seletti wears Toiletpaper collection.

In addition, some new products from the Hybrid series, designed by CTRLZAK, My Little Neighbors and Caméra vases by Marcantonio Raimondi Malerba, the desk set Sill Alive by Antonio Aricò and the Morandiane lamps design By Elena Salmistraro. Paris will also be the opportunity to launch in the market Inception, a dish rack / desk organizer designed by Luca Nichetto and presented in preview in New York during Design Week 2014, as well as the objects inspired to the L.O.V.E. sculpture by Maurizio Cattelan.

Cosmic Diner – Diesel Living with Seletti  

This year is the 50th anniversary of the first man to set foot on the moon: what better way to celebrate if not with a universe- inspired collection for the table? Cosmic Diner is a visionary set of porcelain plated representing the 9 planets, the Sun and the Moon. After winning the Wallpaper's Design Award 2015, the Cosmic Diner collection of dishes has been enriched with additional items, such as new bowls, glasses and stainless steel cutlery to complete an ironic and poetic tableware service.  

But the highlights of the collections are the Starman vase and the Rockets salt and pepper grinders. Starman is made of porcelain and it replicates and astronaut in all his details: the backpack on his shoulders has a hole which makes it an actual vase. The salt and pepper grinder are perfect to complement the Cosmic Diner collection. Made of lacquered and decorated wood, the structure hides the actual grinder made of steel and ceramic: aesthetics and functionality put together for a unique table.  

Industry Garden Furniture – by Studio Job

After the great success of the Design Week in Milan, the Industry Garden Furniture, a collection for both the outdoors and the indoors born from the genius of Studio Job, will be back in the spotlight. The set, consisting of a round table, oval table and chairs, resumes the style of the classic garden sets integrating the iconic graphics of the rebellious duo from Antwerp. Made of light and recyclable cast aluminum, Industry can be completely disassembled to be extremely handy in its packaging for transportation.  

A bench and an armchair that further expand the collection will be presented in preview at Maison & Objet.  

Here is how Studio Job sums up this collaboration: “The Industry theme is indeed an icon in our language. It has been used in the most different ways: first used in reliefs for eg. sculptures (2007), marquetry furniture (2008), fashion shows (2010), fabrics (2012) and wallpaper (2014) ..... You see how it works? From high design to ready to use, that’s the way we like it! For the edgy brand Seletti we now re-designed this well-known but hyper kitschy garden set using the Industry iconography.  .....Why garden? Well, have you ever seen rock and roll garden furniture? So, here it is!....with your gas masks, butterflies and many others from the Studio Job archives. All nicely casted in aluminum and brightly colored  (although our favorite would, of course, be matt black:-))”  

Seletti wears Toiletpaper  

The now famous collection Seletti wears Toiletpaper, developed in collaboration with the images-only magazine by Maurizio Cattelan and Pierpaolo Ferrari, continues to increase its variety year by year with new pastel colored objects with black humor. Inside Seletti's booth the new squared pillows in four patterns - Frog, Lipstick, Shit and Typewriter; the big round mirrors, which just like surreal sculptures, integrates the images with the reflection. Finally the umbrellas through which a touch of irony can be displayed even in the most dull weather thanks to their colorful prints.  

Souvenir di Milano – L.O.V.E.

The controversial sculpture by artist Maurizio Cattelan, placed in Piazza Affari just in front of Milan's Stock Exchange, has been transformed by Seletti into a design object in the shapes of a Carrillon, a snowball and a miniature. Sold during the Design Week in Milan and available only in the most important stores and museum shops worldwide, the three new versions of L.O.V.E., a restyle of the 2014 one, are the perfect copy of the sculpture in resin and they highlight the tight bond between Maurizio Cattelan's art and the most innovative brand in Italian design.  

My Little Neighbors  

Among the new proposals by Seletti stands My little neighbors by Marcantonio Raimondi Malerba. A poetic and evocative table-lamp, a lighten resin house under a glass dome. The name itself evokes a fairytale world which is suitable both for children and for adults: it is a small parallel world to be placed on the nightstands, a little house inhabited by the neighbors we prefer. 

Still Alive Design by Antonio Aricò, Still Alive is a set of objects characterised by the use of different materials which, in an harmonic contrast, create shapes for different uses. The naturalism of wood and cork is compensated by the contemporary look of polyethylene; the texture of the terracotta mixes with the more refined glass and porcelain. Vases, containers, glasses and paperweight all in geometric shapes and in warm and subtle colours, are joined in this set which is both decorative and functional.  

Caméra vases – Concrete Collection 

Marcantonio Raimondi Malerba widens the Concrete collection with a special vase in the shape of a camera. The cast is realized with the techniques of the contemporary sculpture, with a process that reproduces every detail. The Caméra vase is parte of a set which includes hats, shoes and a bag all made in concrete. 

Le Morandiane 

“Le Morandiane” lamps are a tribute to the master Giorgio Morandi, a current reinterpretation of his work declined through an emotional dialectic that wants to evoke the “Morandiana” atmosphere, in a union between art and design. The objects by Morandi that are most iconic belong to his still life, in particular the bottles made magical by the clever use of feeble colors and illuminated by a soft light. Elena Salmistraro extracts the object from the canvas that imprisons them through a sort of a spell. Transforming the bottles into lamps, the enchanted light that Morandi used  becomes part of the object itself, the shadows – wisely used - become discordant materials, the ripples coming from the brush stroke of the master acquire a specific configuration converting themselves into a texture with a contemporary flair. Also the colors get a new life, yet staying natural and soft, they look like they are chasing a new position within our current perspective. 

Still Alive  

Design by Antonio Aricò, Still Alive is a set of objects characterised by the use of different materials which, in an harmonic contrast, create shapes for different uses. The naturalism of wood and cork is compensated by the contemporary look of polyethylene; the texture of the terracotta mixes with the more refined glass and porcelain. Vases, containers, glasses and paperweight all in geometric shapes and in warm and subtle colours, are joined in this set which is both decorative and functional.  

Inception

The project by Luca Nichetto finally finds its commercial dimension in the most important Home decoration event. Inception is a dish rack / desk organizer inspired by the New York skyline and made entirely of silicone. Its fun and contemporary look matches with the great resistance which is one of the main features of the material.  

Inception is available in 3 different colors: pink, light blue and grey.  

Hybrid  

Finally, the Hybrid collection, one of the best sellers of the design brand, is enriched with new glasses and table accessories featuring the harmonious union between the English and the Chinese porcelain, a hybrid design between two cultures and two worlds, reinterpreted by the duo CTRLZAK. This dinnerware project designed by CtrlZak multidisciplinary collective reflects on the historical production of Chinese and European Bone China and its centuries of fertilization between Western and Eastern aesthetics. Produced in Tangshan, the renowned “capital of Bone China”, refined by hand, the pieces decorations are sliced in half, creating new hybrids that juxtapose scenes and themes interpreted in the respective cultural imaginary. Bone china is a type of porcelain that is composed of bone ash, feldspathic material and kaolin. Developed by English potter Thomas Frye at the end of the XVIII century, Bone China is known for its high levels of whiteness and translucency, and very high mechanical strength and chip resistance. Contemporary forms to symbolize a complex past.  

Hybrid is enriched with the milk jug Berenice and the glasses Clarice, the first example of this technique on glass. 

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